Last summer Base reached out to Adam Wong, the founder of ooogo, to gain some insight into the Chinese design industry. Ooogo is a graphic and visual communications firm based in Hong Kong, China. We are excited to share his responses to our questions below. … more
English summary:
Not everything in the fashion world evolves around big brands and ‘quick’ profits. A few months ago, we met Nacho Aguayo, a young fashion designer whose maxim is to work in a very detailed way and create unique fashion pieces that are tailor-made for his clients’ needs.
A few weeks ago I sent a link to our mailing list that discussed what responsive design means. After I received many comments and questions, I decided to expand on the topic. This is my personal —as in, not official— perspective, and I’d be more than happy to receive feedback and discuss with readers.
First of all, I believe that from now on every website we design at Base should provide a compelling experience on every device, including at the very least desktop and mobile. More so, the interactive design for mobile/touch devices should not be an afterthought, but a central focus, even the main focus in some cases. A website that only works on desktop computers is no longer useful.
About: a portrait series about Base people’s side-projects, hobbies or crazy obsessions.
This month: Sander Vermeulen … more
English summary: The Times Are a-Changin’, Bob Dylan sang a few decades ago. A song that could easily have been chanted today, in these times of social changes. Dylan’s famous song illustrates that as society changes, its culture changes too. This is the subject of a new project launched in Madrid, called ‘PECAM’. Its aim is to contribute to the vitality of Madrid’s cultural life, and support it through these troubled times.
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English summary: Marques de Casa Concha is a premium wine from the well-known Concha y Toro winery.
Base Design was in charge of creating their 2011 campaign, generating for the first time, an attractive lifestyle image based on the slogan “Timeless Heritage”.
English summary: Minera Escondida and Fitam asked Base Design to develop all the graphic system for 2012 Concert Festival.
This year the guest was the great Harlem Opera Choir directly for Harlem, New York to Santiago, Iquique and Antofagasta, Chile.
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©Paul Heartfield
This interview is in French, English version here.
Arno Baudin, Base’s Design Director in New York, had the opportunity of interviewing the French musicians Justice this past summer. They were just finishing off the tour for their newly released second album. See part one of the interview below.
