In 2010, Base was brought in as Project’s brand consultancy of record. The initial task was to rebrand the preeminent contemporary fashion tradeshow as well as to develop a powerful and flexible identity system comprised of a logo, graphic elements and photographic palette. Base has since worked to move the brand forward within the subsequent three seasons of its New York and Las Vegas shows. Base has also been responsible for leading the development of the Project 10 sub-identity, the Las Vegas and New York sub-identities, signage and wayfinding as well as creating the overarching theme of the tradeshow, Project To-gether.

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The Bilbao’s Guggenheim Museum (Basque Country, Spain) has just launched his Iphone App. The already World-famous contemporary art international network (with other museums based in New York, Venice, Berlin and Abu Dhabi) has decided to use a new tool to reach a constantly growing audience.

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The business and finance magazine Trends Tendances (Issue 36/September 2011) devotes three pages of their Business Strategy section to the most British Belgian taylors: Scabal.

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El proyecto “Todas las cartas. Correspondencias fílmicas” reúne las obras de intercambio entre diferentes parejas de directores situados en territorios alejados, pero unidos por la voluntad de compartir preocupaciones y puntos de vista. Entre ellas, encontramos a Víctor Erice y Abbas Kiarostami; Isaki Lacuesta y Naomi Kawase; Jaime Rosales y Wang Bing; Albert Serra y Lisandro Alonso; José Luis Guerin y Jonas Mekas; y Fernando Eimbcke y So Yong Kim.

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In June 2011, during the Italian fashion fair Pitti Uomo (Florence, Italy), one of the oldest American shirt brand, Arrow (established in 1851), was coming back on the European market with its new “White Shirts”.

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Maria Roch en Room.

Maria Roch. Entusiasta. Creadora. Emprendedora.
Nacida en el corazón de la ciudad Condal y licenciada por la Escuela Superior de Diseño – ESDI de Barcelona, la diseñadora Maria Roch se hace hueco en el panorama español de la moda. A pesar de su joven carrera en la industria, Maria Roch nos fascina habiendo ganado premios a la mejor colección y mejor concepto en ediciones pasadas del ModaFAD, y habiendo participado en las reconocidas Bread and Butter, 080 y Cibeles Ego de Madrid. Pero esto no queda aquí. Después de trabajar para uno de los diseñadores claves de la moda española, Antonio Miró, la última hazaña de Maria tiene un nombre. Room. Una acogedora y deliciosa tienda con un toque afrancesado en la calle Flassaders, 31 del Born, justo enfrente del nuevo Museo Picasso, que con tan solo un año de vida no deja de deslumbrar a todo paseante. Conozcámosla >

Base is looking for a Creative Director for the studios in Spain

http://basedesign.com/#/extra/640

As of Sept. 17, Zipper Gallery in São Paulo, presents the “First Individual Retrospective”, an exhibition that brings together works accumulated throughout the 10-years of multi-artist Felipe Morozini’s career, one of the funniest and most charismatic characters from São Paulo’s art scene. Highly personal, the exhibition presents a series that has a dialogue with São Paulo, such as the Last Floor Project, a registration and catalog of the the city and its inhabitants, and is always from the same point of view. In this case, the point of view is from his apartment, a very special place and full of life, located on the top floor of an old building in downtown São Paulo. That’s where Felipe lives, works, gathers friends and gets inspired.

There are approximately 50 works – consisting of photographs with collages, paintings, scrapbooks, old decals and stickers interventions – that portray expressions of the city and its people. The exhibition also features videos and objects from the artist’s creative daily life, including toys, porcelain, mirrors, clothes, furniture etc…

Almost a voyeur, Felipe photographs the urban landscape and shows his art in banal gestures in everyday activities such as sunbathing, a series of exercises or even the reflection of a mirror. “The First Individual Retrospective” is worth seeing due to its humorous portrait of daily life in São Paulo.

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www.anastrumpf.com.br

Trend forecaster, art director, product designer, blogger (www.minasdeouro.com.br) and former shop owner, Ana Strumpf is a creative dynamo with a discerning eye and an ability to connect the dots across the broad field of contemporary culture. A São Paulo native living in NY, Ana joins BaseNow every other Tuesday to share her insights and Brazilian perspective on trends, design, and style.

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The new website for Milk Made has officially launched just in time for fashion week. This site, designed by Base, is currently being largely devoted to Milk Made Fashion Week, a highly anticipated bi-annual event that is held at Milk Studios’ 80,000 sq. foot space. The site is being updated constantly to ensure that all up-to-the-minute coverage is available to their visitors, including runway photos, model videos, insider stories from the parties and much more.

Base was responsible for the identity and site design for Milk Made.

Milk Made homepage.