Following the near immediate and astonishing success of the Children’s Museum of the Arts, we went to talk to its executive director, Dave Kaplan about what he, his dedicated team, and an inspired board of trustees did to turn a community arts program into a thriving institution. In the segment, we touch upon the process that we underwent with CMA to construct a high-impact, lasting visual identity that can for budgetary reasons be adopted and utilized by an army of freelance designers and volunteers.
English summary: Internet and the economic context have forced the cultural industry to find alternatives for financing new projects and businesses. Crowdfunding is the logical answer for projects without corporate or institutional financial support, enabling creators in an independent manner to produce or, at times, allow the public’s participation in creation processes.
Que ahora mismo no es el momento idóneo para sacar adelante un proyecto cultural o de investigación es algo que te asegurará cualquiera al que preguntes hoy en día. Con un contexto económico inestable y con la crisis en la industria cultural por las nuevas formas de consumo, surgen nuevas vías de financiación de proyectos que serían imposibles de sacar adelante de una manera tradicional.
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Since 2009 Base has created the seasonal campaigns for Marie Jo, the luxurious brand of the successful Belgian lingerie company Van de Velde. Established in 1919 in a small Flemish corset workshop, Van de Velde has a long history of bra expertise. The grandparents stitched corsets, the parents made classic underwear, the third generation designs luxurious, modern lingerie.
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For those of you who are not regulars in Silicon Valley or Alley, TechStars is a leading “startup accelerator program.” In layman’s terms, TechStars works with tech companies who are in their very initial stages of life over a period of three months to prepare them for venture capital funding. More selective than NYC nursery schools (which as we all know are themselves more discerning than the Ivy League), the TechStars program receives thousands of applications but only accepts about 12 companies per regional class (New York, Boston, Boulder, Seattle and “Cloud” in San Antonio). … more
American colleges rely on private donations to subsist. Every year, colleges launch their respective campaigns to encourage financial contributions. Our story in relation to Wellesley College’s “Count Me In” participation campaign began three years ago when they came to us and challenged us to shake up the world of fundraising. … more
English summary: A few months ago Base designed the new website of the Living Labs Global Awards to urban solutions for cities, as part of its identity redesign. The website-container brings really clever projects such as a gumdrop bin, a sustainable dance floor or a giant game in the city. Discover them all on llga.org.
Hace ya unos meses, Base lanzó la página web —primera pieza del rediseño de su identidad— de los Living Labs Global Awards, unos premios de ámbito internacional que galardonan los mejores proyectos presentados para dar solución a los problemas de nuestras ciudades en lo que respecta a movilidad, salud, seguridad, contaminación o turismo. 21 ciudades y nada menos que un centenar de proyectos finalistas alimentan lo que se pensó como un gran website-contenedor. … more
The era of fashion only being branded through the traditional media, such as print, TV, and in-store is over. Fashion is merging into online branding, creating new, innovative branding techniques along the way.
Some brands became icons because of their offline branding techniques (campaign, TV, print), but due to the Internet revolution, a lot of traditional companies had to reinvent themselves. They had two choices; either expand their brand online. Burberry, the heritage British brand has fully taken this opportunity and found itself digitally reborn. They created a seamlessly blended content (artofthetrench.com, tweetwalk, …) and e-commerce website, which made this brand the leader in innovation.
Other brands created a new online identity. Asos, for example, launched a enormous online webshop which is now referred to as the Facebook for fashion. In both cases, they were confronted with a whole new platform, a huge demand for user-friendly, online shopping experiences and constantly changing customer needs. The challenge to be different among the fashion mass and retain the fashionistas’ digital attention is bigger than ever.
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Dear generation “Y”,
We have all heard about “the end of print” and it is indeed probably going to happen! However, if you have a “collectors” heart but not too much money to spend on contemporary art… start collecting artist books! They’re wonderful and important items in an artist career.
A wonderful book came out recently called “Esthétique du livre d’artiste” by Anne Moeglin-Delcroix. Where you will discover little master pieces created between 1960 and 1980.
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Nothing but good vibes yesterday at our AIGA/NY talk, “Base Talks Base: From Museums to Sex Shops”! Great weather, greater people.
Base partners Thierry Brunfaut and Dimitri Jeurissen presented the abridged history, across various chapters, of Base… from the very beginning, “When you don’t know what you are doing” until today, “Designing our future.” … more
Earlier this year, Jean-Marc Joseph, Base’s director of motion & film, was in Boston to shoot a series of films for Wellesley College. He and his crew teamed up with Morning Sun Pictures, a recently ignited production company from New York. A month later, the two co-founders of MSP found themselves in Barcelona and showed up at Base studio’s doorstep…
(The first film out of a serie of three is visible here.)
