BaseNow
With our ears to the ground and our nose to the grindstone.

Ana’s Brazil: Etel for Espasso

Work | 09/27/11 | add a comment...

Etel For Espasso is the new exhibition at ESPASSO, New York’s premiere gallery for Brazilian design. The show celebrates over six decades of Brazil’s contemporary design, featuring amazing furniture made by the country’s most iconic designers and architects, brought together for the first time in the US for a group show.

This show is comprised of important works by Arthur Casas, Isay Weinfeld, Claudia Moreira Salles, Dado Castello Branco, Branco & Preto, Lia Siqueira and Jorge Zalszupin. All pieces in the show are produced by ETEL, Brazil’s most expressive manufacturer of contemporary furniture. ETEL is famous for its simple aesthetic and emphasis on sustainable processes, as they only use certified wood. Beautiful pieces created by Etel Carmona herself are also being shown here. One of the highlights of the exhibition is a new piece by designer Zalszupin, called “Veronica Chair” – his first design since the 1960s – as well as reissued pieces that have been out of production for nearly 50 years.

“This is a unique opportunity to present the best of Brazilian design, covering the past and present,” said ESPASSOʼs owner and curator, Carlos Junqueira. He is also the exclusive representative of these designers in the US. “Never before has a group show with such an elite roster of designers been exhibited outside of Brazil.”

Etel for Espasso opened last week and will run for a month. If you’re in New York it’s definitely worth a visit.

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Hey! BaseDesign needs you!

Work | 09/26/11 | add a comment...

Entrevista con Maria Roch, diseñadora de moda, pt.2

Editorial | 09/23/11 | add a comment...

Maria Roch en Room.

Maria Roch. Entusiasta. Creadora. Emprendedora.
Nacida en el corazón de la ciudad Condal y licenciada por la Escuela Superior de Diseño – ESDI de Barcelona, la diseñadora Maria Roch se hace hueco en el panorama español de la moda. A pesar de su joven carrera en la industria, Maria Roch nos fascina habiendo ganado premios a la mejor colección y mejor concepto en ediciones pasadas del ModaFAD, y habiendo participado en las reconocidas Bread and Butter, 080 y Cibeles Ego de Madrid. Pero esto no queda aquí. Después de trabajar para uno de los diseñadores claves de la moda española, Antonio Miró, la última hazaña de Maria tiene un nombre. Room. Una acogedora y deliciosa tienda con un toque afrancesado en la calle Flassaders, 31 del Born, justo enfrente del nuevo Museo Picasso, que con tan solo un año de vida no deja de deslumbrar a todo paseante. Conozcámosla >

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Women’secret Fall / Winter 2011-12

Welcome to an Autumn how we want it. The days are getting shorter and women’secret is getting cozy.

In the surroundings of an arty Brussels town house, Dutch model Simone Doreleijers shows us women’secrets finest fall garements.

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Castañer Catalog Fall / Winter 2011-12

We art directed and designed the catalog for the renowned Catalan shoe brand Castañer on the second season
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Base’s Continuing Project

Work | 09/21/11 | add a comment...

In 2010, Base was brought in as Project’s brand consultancy of record. The initial task was to rebrand the preeminent contemporary fashion tradeshow as well as to develop a powerful and flexible identity system comprised of a logo, graphic elements and photographic palette. Base has since worked to move the brand forward within the subsequent three seasons of its New York and Las Vegas shows. Base has also been responsible for leading the development of the Project 10 sub-identity, the Las Vegas and New York sub-identities, signage and wayfinding as well as creating the overarching theme of the tradeshow, Project To-gether.

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The Guggenheim’s App

The Bilbao’s Guggenheim Museum (Basque Country, Spain) has just launched his Iphone App. The already World-famous contemporary art international network (with other museums based in New York, Venice, Berlin and Abu Dhabi) has decided to use a new tool to reach a constantly growing audience.

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Scabal in Trends Tendances (Belgium)

Editorial   Work | 09/20/11 | add a comment...

The business and finance magazine Trends Tendances (Issue 36/September 2011) devotes three pages of their Business Strategy section to the most British Belgian taylors: Scabal.

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Todas las cartas. Correspondencias fílmicas

El proyecto “Todas las cartas. Correspondencias fílmicas” reúne las obras de intercambio entre diferentes parejas de directores situados en territorios alejados, pero unidos por la voluntad de compartir preocupaciones y puntos de vista. Entre ellas, encontramos a Víctor Erice y Abbas Kiarostami; Isaki Lacuesta y Naomi Kawase; Jaime Rosales y Wang Bing; Albert Serra y Lisandro Alonso; José Luis Guerin y Jonas Mekas; y Fernando Eimbcke y So Yong Kim.

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Arrow “White Shirts” Identity

Work | 09/19/11 | add a comment...

In June 2011, during the Italian fashion fair Pitti Uomo (Florence, Italy), one of the oldest American shirt brand, Arrow (established in 1851), was coming back on the European market with its new “White Shirts”.

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Play

05/29/12  |   Add a comment...

The Punk Syndrome

05/23/12  |   Add a comment...

“Any healthy man can go without food for two days—but not without poetry” wrote Baudelaire

gangsta
05/11/12  |   Add a comment...

Gangsta Branding: Tattoos, Guns and Business cards

chile
05/4/12  |   Add a comment...

Say Chile, say Pop!

04/27/12  |   Add a comment...

Basers as Collaborative Psycho-Sexual Chewers

04/13/12  |   Add a comment...

Base Brussels in >> Where They Create <<

03/23/12  |   Add a comment...

Stanley Kubrick Photography

03/16/12  |   Add a comment...

Sunday is the New Saturday

03/2/12  |   Add a comment...

BaseMad mixtape

01/10/12  |   Add a comment...

Emilie Halpern | Jamais Vu – Opening Reception, January 14th at Pepin Moore Gallery, LA