About: a portrait series about Base people’s side-projects, hobbies or crazy obsessions.
This month: Ivo Waldburger
Base: What’s your job at Base?
Ivo Waldburger: I’m the Creative Director and Managing Director at Base Spain.
B: What do you like to do after work or what inspires you?
IW: Walk home, be in the city, look at my surroundings, discover, zoom out…
B: Tell us about your current obsession.
IW: People have always been my obsession.
B: Why this obsession? How do you think does it feed to your work?
IW: I want to understand more, learn more, know more about people, their habits, desires, fears, obsessions, etc. Design and communication is about being the medium between sender and receiver. A designer needs to understand and make things understood. Like a messenger, if there is nothing to deliver, he/she will arrive empty handed. Just listen and watch. There is all you can ask for in gestures, habits, looks and behaviors…
B: Any anecdotes in this attempt to learn about people?
IW: There is this nice very old lady that appears in all openings I ever went to over the last years in Barcelona. She never talks to anybody and, I believe, she comes mainly for the free drinks. I would miss her if she didn’t came one day but I have no idea who she is, I never spoke to her, and I probably never will, although I can’t say I wouldn’t love it, but one has to measure the disruption and intervention can cause, some things better stay as they are, it might be the poetry of that specific moment.
B: Your idea of work-happiness?
IW: Initiative, intense collaboration amongst totally different minds with client and team mix-up. Collective ownership on ideas and its physicality/appearance….
B: If you were the studio dj, which song do you think would represent our studio?
IW: Jaja, any song played more than once a week is disqualified.