Pantone doesn’t only push boundaries in the world of color but also in fashion. The world-renowned authority on color, Pantone once again enlisted Base to develop a new advertising campaign for their Fashion+Home division. … more
Mix is a fresh, modern, and agile model management agency in New York City founded by fashion-world experts Wayne Sterling and Neal Hamil. Wayne and Neal envisioned a boutique agency with impeccable service that is up to the standards of today’s global, fast-paced, and digital world. Mix is their dream come true.
English Summary: Last year, BaseDesign was selected to develop the graphic identity of “Rives de Saône”, an urban project in Lyon, France, that combines architectural, artistic and environmental elements. The project is part of a large-scale redevelopment of the river banks initiated by the ‘Grand Lyon’ urban community. It is currently one of the largest public art projects in Europe. … more
AIGA/NY, the nonprofit professional association for design is celebrating its 30th anniversary this year. To commemorate this special occasion, AIGA/NY invited Base and 29 other New York designers to create 30 limited edition posters. As Min Lew is not only the head of the NY office but an AIGA/NY board member, we couldn’t have been more excited to contribute!
‘Technology is dynamic, interactive, intelligent, ever-changing and alive.’ Interview with Tali Krakowsky on Experience Design
“Apologue” means a story with a higher purpose or meaning. Tali Krakowsky couldn’t have found a better name for the Experience Design company she created in 2010 after working in the field for a decade. Experience Design is about creating immersive experiences by using technology as a platform to evoke emotions in a physical environment. We had the chance to meet Tali during a Friday Base Beers session and were so blown away that we wanted to share her views and some of her work with you!
Ward Heirwegh used to work at Base Brussels. Once he left Base he decided first to go freelance and raise his own small press-publishing house offering a pretty original approach and interesting concept. … more
English summary: We love Mandarina Duck for many reasons, but this summer we have one more to do it: the launch of All of me, their new fragance for her/him for which BaseDesign has developed the identity, packaging and typeface. Would you like to fix and share your perfect moments?
The Economic Crisis – A Threat To The Dance World? The Challenge Viewed Through A Young Dancer, Nicole von Arx
The current economic crisis has had a major impact everywhere, and even the spheres of art, culture, dance and entertainment have not escaped the repercussions. This situation has led to many changes, particularly in the contemporary dance scene where fixed contracts are now rare, whilst the number of freelance dancers has risen sharply. So, what are the consequences and possibilities today for the professional dance? … more