Some believe that creativity is about getting rid of structure, and letting a thousand flowers bloom. At Base, we think that at least a minimum of structure is necessary to unlock people’s minds and generate fresher ideas. Our ‘not so typical workweek’ consists therefore of several key moments during which we exchange thoughts to keep up the creative work.

On Monday mornings, we kick off the week with our ‘challenge’ meeting, in which everyone picks a high-priority todo for the week.  Yes, a fresh start calls for a new challenge! This can be personal or professional: that one logo you want to finish, or going for a long run to get it going on. In this way, everyone also knows what’s happening in the studio.

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So here I am on the train going home. Belgium that is. My family. For one day. When a sudden change of plans comes up: fashion is pulling a last minute trick on me again. I’m not writing to complain and will never do so. I’m writing to explain how the fashion world works. Some of you know, others do not (yet).

I’m Hannelore, member of “the old topmodels”. … more

English summary: The largest cultural center in Madrid, La Casa Encendida launches its brand new website today. Designed by BaseDesign, it provides an expanded experience for the visitor, featuring all the social network activities of the center and transforming the website into a new space for exhibitions, opinions and media. With more than 52,000 fans on Facebook and 20,000 on Twitter, La Casa Encendida has flourished in new media and 2.0 experiences.

El centro cultural La Casa Encendida de Madrid renueva su web, contando con el diseño de BaseDesign, actualizándose en el 2.0, las redes sociales y creando una nueva herramienta pensada para sus visitantes y curiosos de la red.

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This Base story starts back about two years ago. We had just finished redesigning the identity of Wellesley College when Lisa Fischman was appointed as the new director of the school’s museum, The Davis.

Looking to bring a new perspective to the museum, Lisa hired Base to redesign its visual identity. This first assignment involved design in all communication channels, from the main website (in fact, a site within the main Wellesley College site) to its integration into the space itself, a magnificent design by the world-famous architect Rafael Moneo. … more

© Rankin

2012 is a very special year for Kipling. A year full of hip hurrays, fêtes and special actions. Because this year Kipling celebrates its 25th anniversary.

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In 2010, Base was brought in as Project’s brand consultancy of record. Held bi-annually in both New York and Las Vegas, Project is one of the leading contemporary fashion gatherings…we say “gathering” because it has become so much more than the trade show it used to be. Outside of the obvious commercial aspect, Project offers up trend installations, collaborations, philanthropic initiatives and more.

With Project’s rapid ascent, we decided to further develop their brand identity to better reflect the multi-faceted event they have become. The primary gesture, a tiling of the initial logo, reflects the community aspect of Project where all aspects of the fashion industry converge. As with the prior three seasons, we’ve designed all communications (from look books to show guides to invitations) and signage.

For years, The Children’s Museum of the Arts (one of the oldest children’s museums in the world… who knew?!) was located one block north of us on Lafayette St. We delighted in passing by during lunch breaks and seeing the kids at play.

Now in their new building on Charleton St, CMA is proving to be a huge success with the community, with some of Base’s kids having already attended numerous classes and birthday parties there. It’s amazing to see one’s work have this kind of real impact on the world around us. Great to hear kids point at the logo and say, “That looks like a kid!”. Great to see visitors know where they’re going when seeing our signage. Great to be a part of such a fantastic story.

El próximo miércoles, 1 de febrero, dará comienzo el XX Festival Bankia Flamenco, una cita muy esperada para los amantes de este género, que reúne a un buen número de los artistas más importantes del panorama nacional.

Para esta edición, Base ha diseñado la imagen del Festival, cuyas primeras piezas de comunicación ya pueden verse en la calle. Aquí os dejamos una muestra. … more