© Rankin

2012 is a very special year for Kipling. A year full of hip hurrays, fêtes and special actions. Because this year Kipling celebrates its 25th anniversary.

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In 2010, Base was brought in as Project’s brand consultancy of record. Held bi-annually in both New York and Las Vegas, Project is one of the leading contemporary fashion gatherings…we say “gathering” because it has become so much more than the trade show it used to be. Outside of the obvious commercial aspect, Project offers up trend installations, collaborations, philanthropic initiatives and more.

With Project’s rapid ascent, we decided to further develop their brand identity to better reflect the multi-faceted event they have become. The primary gesture, a tiling of the initial logo, reflects the community aspect of Project where all aspects of the fashion industry converge. As with the prior three seasons, we’ve designed all communications (from look books to show guides to invitations) and signage.

For years, The Children’s Museum of the Arts (one of the oldest children’s museums in the world… who knew?!) was located one block north of us on Lafayette St. We delighted in passing by during lunch breaks and seeing the kids at play.

Now in their new building on Charleton St, CMA is proving to be a huge success with the community, with some of Base’s kids having already attended numerous classes and birthday parties there. It’s amazing to see one’s work have this kind of real impact on the world around us. Great to hear kids point at the logo and say, “That looks like a kid!”. Great to see visitors know where they’re going when seeing our signage. Great to be a part of such a fantastic story.

El próximo miércoles, 1 de febrero, dará comienzo el XX Festival Bankia Flamenco, una cita muy esperada para los amantes de este género, que reúne a un buen número de los artistas más importantes del panorama nacional.

Para esta edición, Base ha diseñado la imagen del Festival, cuyas primeras piezas de comunicación ya pueden verse en la calle. Aquí os dejamos una muestra. … more

We are thrilled to announce that we’ve been nominated by the Cooper Hewitt National Design Awards for excellence in communications design for 2011.

First launched in 2000 as an official project of the White House Millennium Council, the annual National Design Awards program celebrates design in various disciplines as a vital humanistic tool in shaping the world, and seeks to increase national awareness of the impact of design through education initiatives. The Awards are bestowed in recognition of excellence, innovation, and enhancement of the quality of life. First Ladies Michelle Obama, Laura Bush, and Hillary Clinton have all served as Honorary Patron of the Awards, celebrating the program with a luncheon ceremony at the White House.

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Base Brussels Creative Director, Sander Vermeulen, was in Munich thursday the 19th of January to attend Haus der Kunst press conference. The main topics presented by world-famous curator and HdK Director, Okwui Enwezor, were 2012 agenda and Institution’s new identity. We provide our faithful readers with an extract of the official press release and pictures of dedicated stationery.

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With some of the most influential retailers and brands and amazing attendance throughout a three-day event, Project New York Fashion Trade Show demonstrated once again and for the first time in 2012 that the combination of creativity and the sense of community always bring to brilliant results.

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