With some of the most influential retailers and brands and amazing attendance throughout a three-day event, Project New York Fashion Trade Show demonstrated once again and for the first time in 2012 that the combination of creativity and the sense of community always bring to brilliant results.

The NY Show was held from Jan 16th-18th in an expansive duplex loft space on Mercer Street (Soho) where over 150 brands exhibited and featured the most sought after clothes and accessories. This year’s show saw a 20% jump in exhibitors the last show and a 75% increase from last year demonstrating that Project is quickly becoming THE premier marketplace for the contemporary fashion world.

For this season, we created a new visual identity. The primary gesture, a tiling of the logo, reflects the community aspect of Project where all aspects of the fashion industry converge. As with the prior 3 seasons, we designed all communications (from look books to show guides to invitations) and signage.

Stay tuned for Project Las Vegas (Feb 13th-15th).

The loft.

Wayfinding.

Blind Barber initiative.



Sandbox studio.

The Blogger Project.

The show guide in action!

Example of the Signage.

Nick Wooster at Project.