Twice a year, Project puts on one of the best contemporary fashion trade events in New York City and Las Vegas for young, emerging, ambitious brands, artists, and designers. The New York event was held in a fantastic loft space on Soho’s Mercer St from July 17th-19th, 2011, on two floors with next season’s most sought after clothing styles, jewelry, and bags. The event attracts and features some of the most influential retailers and brands in an atmosphere and environment conducive to creativity, individuality, and community.

For the third consecutive season Base NY collaborated with Project to create the identity and key communications pieces for their event. Base also designed the Project show guide, website (coming soon), and map of the venue.


The Project show guide

The presence of Base could be felt throughout the event. Attendees were seen flipping through the Base-designed Project show guides learning more about their favorite designers and looking at the map of the venue as not to get lost. Soon, everyone from featured designers to buyers at the event will have their online experience transformed when the new Project website is launched.

Map of the venue on flat screens throughout the show

Project is about more than fashion. The event hosted designers such as Nudie, an environmentally friendly denim company as well as Blind Barber, a NYC uber cool barbershop. Project continued its philanthropic commitment to Fallen Whistles, a not-for-profit helping to end war in the Congo. With people from all regions, backgrounds, and interests the event was filled with everyone from influential buyers from around the world to curious and amazed Base interns.

Base Art Director, Sara Huang and Partner, Geoff Cook at the entrance of Project

Installation at NUDIE jeans

Never bored by Project’s diversity