First ad in a series for Pantone Fashion+Home. This ad ran in WWD.

For the launch of 175 new colors for Pantone’s Fashion+Home division, Base created an integrated campaign comprising, among others, a film and print ads (seen above). For these images, art director Sara Huang played on the concept of “celebration.” It’s not everyday that Pantone gives the world 175 new colors, after all!

For the shoot, Sara enlisted the help of renowned photographer Max Farago, stylist Lester Garcia, and prop stylist Confetti System to create colorful, vibrant, dynamic photos. Outside of the print ads, the imagery will be used in a brochure, email campaign and on the Pantone website.