Pantone is looking to reach out to consumers outside the design world. Hence the first Pantone Hotel, which opened yesterday in Brussels’ stylish Avenue Louise area. The hotel invites visitors to experience the city of Brussels through a “lens of color and a spectrum of comforts.” Each of the hotel’s 59 rooms, designed by interior designer Michel Penneman and architect Oliver Hannaert, is inspired by different Pantone color palettes. Guests can choose their room at check-in based on their mood. Base has designed the logo and identity for the hotel based on Pantone’s classic chip logo.
Some images from the opening yesterday:
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