mmm_icograda

Straight to Business: Icograda Design Week in Madrid will showcase the best examples of how communication design, effectively managed and integrated into a company’

s strategy can result
in an improved brand image, more efficient use of resources and positive economic results.

Straight to Business 2010 will be the opportunity to learn from international case studies fostering partnerships between design and business, and an exceptional networking opportunity for international companies and design professionals from Spain and across Europe.

Straight to Business 2010 will take place from June 21-25, as a part of the programming for the Spanish Presidency of the European Union…

And we, BaseDesign will be part of the exhibition at Circulo de Bellas Artes, Madrid.

“Empecemos por una teoría no contrastada: si pesáramos en una balanza el alma de un país,
si pudiéramos medir de algún modo su inteligencia, unos gramos de su quintaesencia pertenecerían
al diseño. No hay lámparas, ni mesas, ni carteles, ni automóviles de diseño. Existen lámparas,
mesas y carteles y automóviles. Sin más”. Esta es la visión Óscar Mariné, elegido como comisario
de la exposición.
El País