Each year as the first taste of spring brings thoughts of sun, women’secret begins to shine. As part of our ongoing work with the fashion and lingerie brand, we’ve art directed women’secret’s spring image campaign and designed its seasonal materials.
We shot again this season with renowned fashion photographer Daniel Jackson, who’s been behind the images for women’secret’s last few seasons. We were fortunate to work with super-hot model Laura Blokhina, who, with help from stylist Alastair McKimm, seems happier than anyone that spring is here.
The idea of the entire campaign is to bring sun into your home and a smile to your face. We shot in New York on a backdrop of various floral wallpapers to get a happy-happy mood, positive, playful energy, and of course a sexy style. The images are being used online, and in our seasonal catalogs and press kits for women’secret.
With spring sun on the brain, we’ve also designed a women’secret press gift—a beach bag that doubles as an inflatable beach cushion.”Why is the sky blue?” Pick a sunny spot, lie back, close your eyes, and think about it…
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