Carla Maristany, new packaging specialist working from Base’s Barcelona office
While we’ve never been strangers to the world of packaging, our packages have typically been vehicles for delivering our graphic work rather than central pillars themselves of our projects. But with the hiring of packaging specialist Carla Maristany, that is about to change. Working from our Barcelona office, Carla comes to us with 14 years of packaging experience. As we look forward to developing packaging projects in the future, we give you here some of Base’s packaging projects from the past.
Our identity for Chanel’s Maison Michel was centered on hat boxes, which were particularly effective as building blocks for store and window displays.
Our repackaging for Yves Saint Laurent’s Opium perfume
Vaccines for Novartis
Our identity for luxury shop and brand Kiki de Montparnasse included packaging as well as branding of the products themselves.
The identity of Portuguese olive oil producer Herdeiros Passanha is based on a ripe, round drop icon, which translates to the bottle, designed by Michael Young.
Base’s package for the Paradis luxury edition of Hennessy Cognac
Our product identity for Camper’s Mediterranean Sneakers line emphasizes a typeface by BaseLab.
The identity for Downtown New York-based jeweler Karen Karch includes jewelry boxes and shopping bags.
Our product line for Fred Segal Beauty challenged the accepted notion that the product name needs to go on the front, and put all text and logo on the back of the packages.
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