Ryan (right) and a doppelganger make work at the opening of his new show, not because he didn’t get it done in time but because this is Studio Franchise.
Ryan McGinness’s Studio Franchise show opened last night at La Casa Encendida, in Madrid. Installed across La Casa’s three main gallery spaces, the exhibition lives up to its name, with an operational art studio in one space, the works produced there installed on an ongoing basis in the middle room, and a range of recent paintings and sculptures in the third gallery space.
At the opening: Work completed in the show’s gallery space C will be installed on a rolling basis in space B. In this way, the show will not be complete until its final day, April 4.
Saw horses, a staple of Ryan’s horizontal working process, here hold some of his acryllic sculptures. Comprised of different interweaving pieces, these sculptures are different each time they’re installed.
Taking the franchise concept to its furthest: A pair of wigs made of Ryan’s hair will be worn by a series of Ryan doubles who will be working with Ryan and standing in for him through the duration of Studio Franchise.
Mesmerizing: one of Ryan’s black-light paintings
Released in conjunction with the show is Studio Manual, a book building on the franchise concept with a corporate reference guide detailing the entire world of Ryan McGinness Studios, Inc. Included are a brand and positioning study of Ryan McGinness Studios, Inc., a visual identity standards guide, a human resources document covering everything from hiring to dress code, and a franchise kit and art production standards guide so you, too, can set up your own Ryan McGinness Studios, Inc. studio and make your own Ryan McGinness art.
Ryan designed the book, and worked with Tom of BaseWords to write it. Each of the six sections is printed on a different color paper; illustrations by Peter Cury complement the informational corporate-speak with a personality all their own.
Studio Manual with spent paint containers, signature elements in any Ryan McGinness Studios, Inc. studio
Studio Manual’s table of contents
The Outward Communications chapter of Studio Manual details the content, tone, and usage of all communications of Ryan McGinness Studios, Inc., including its visual identity and, pictured, its crown logo.
Studio Manual’s Art Production Standards section gives detailed instructions for everything from creating imagery to producing screens to mixing paint and making Ryan McGinness artwork.
Leaving nothing to chance, the Operations section makes explicit the Ryan McGinness Studios, Inc. way of cleaning the studio.
ROY G’s last name begins with B… The Human Resources chapter of Studio Manual covers everything from Sexual Harrassment to Concealed Weapons.
Studio Manual’s final chapter welcomes you aboard the Ryan McGinness Studios, Inc. family and tells you everything you need to know to set up your own Ryan McGinness Studios, Inc. studio.
Base is designing the Studio Franchise exhibition catalog, which will document the show as it grows, and be published for the show’s closing, on April 4.
Ryan looks forward to the increased synergies, product, and revenue streams sure to come with the franchising of Ryan McGinness Studios, Inc.
See the Studio Franchise blog and website for more information.
See also: Ryan McGinness’s Studio Franchise Opens Thursday At La Casa
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