eliana-tranchesi

Eliana Tranchesi (image courtesy of Istoé magazine)

To-Do Lists is exactly what it sounds like. With these daily tasks, we offer a glimpse into the everyday lives of people we know.

Today’s to-do list comes from Eliana Tranchesi, owner of the São Paulo-based fashion empire, Daslu. Base partner Geoff Cook met Tranchesi over a decade ago. She has since opened a luxury department store, Villa Daslu, created her own private-label fashion brand, opened satellite stores, been convicted of tax evasion charges, and battled breast cancer. She is a controversial figure but to those who know her she is an immensely kind, caring, business-savvy workaholic who pioneered luxury retail in South America. This is her to-do list for today, Tuesday, November 3rd.

8:00 am: Wake up. Have breakfast. Call Luciana, my 20-year-old daughter who is currently living in Paris, to wish her good morning and hear news about her search for a trainee place.

9:00 am: One-hour Quantum-touch session

10:00 am: Lymphatic drainage massage

11:00 am: Shower

12:00 pm: Daslu summer fashion show at our atrium

1:00 pm: Lunch with Italian investors for the Ralph Lauren store, opening next march at Daslu

3:00 pm: Meeting with my marketing team to discuss the results of our last Daslu magazine, brainstorming session for the February issue

5:00 pm: Attend the second fashion show of the day

7:00 pm: Rush to the opening of the first Daslu Jewels Edition, where 60 Brazilian designers will be showing their collections at the Daslu Terrace on the roof

7:30 pm: Launch event of Daslu’s first collection of jewels, made by Amsterdam Sauer (most traditional Brazilian group in jewels business). Daniel Sauer and I will be hosting 200 friends and  clients to present our collection.

10:00 pm: Finally, time to eat! I will almost certainly be hungry and tired!!!

11:00 pm: Go home.

12:00 am: Bed time. Thank God!