We’re always a little sad to see the fall/winter campaigns arrive while we’re still squeezing the last rays out of the waning days of summer. But on the flip side, we can always look forward to an early taste of spring as winter invariably drags on. women’secret greets primavera this year with an appropriately positive spirit. As part of our ongoing work with the fashion label, we art directed the new image campaign and, as we did for their fall/winter images, shot with photographer Daniel Jackson. This time our concept was: “Don’t blush, you’re beautiful!”, which brought a lot of smiles from our model. Our art direction includes a consistent visual tone—soft, fresh, muted—and cheeks rouged pink to match.
The images feature in the women’secret spring catalog, which we’ve designed
in newspaper format, with full bleed images covering the entire page.
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To see our image campaign for women’secret fall/winter ’08/09, click here.
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