Passanha bottle for intro

Passanha bottles

Herdeiros Passanha is a family-owned Portuguese company that had been producing olive oil since 1738 but stopped production about two decades ago. Recently, Passanha brothers Luis and Joao Felipe decided to revive the family tradition, using updated packaging that was contemporary while also linked to the family heritage. The brothers invested in a new olive press, and are today the only olive oil company in Portugal controlling the entire chain of production—from tree to bottle.

Passanha bottle for story body

Passanha bottles

In designing the new Passanha identity, we created a round drop icon to hint at the purity and “round” flavor of pressed oil. We then brought in our friend Michael Young, an English industrial designer (who we’d worked with on a project for Kiki de Montparnasse), to design the bottle in three sizes. In our brief to Michael we specified that the bottle should incorporate our round drop and emphasize the oil and its color. To represent the olive press, the bottle is divided into upper and lower parts by a horizontal ridge, with the drop just below.

Passanha overview

Passanha overview

We incorporated a contemporary stencil typeface to serve both as a a modern type and a reference to the handmade (and to Porto). For the rest of the identity, we used photographic imagery of the stunning property of La Quinta, and a warm, elegant color palette of pale cream, olive green, and black, with touches of bright yellow. We’re designing all communication materials for Herdeiros Passanha, and BaseMotion is creating a film about the company and its fazenda.

Passanha’s Quinta de Sao Vicente Colheita was recently awarded the bronze medal in a tasting of Portuguese olive oils.

Related stories:
Interview With Michael Young
Herdeiros Passanha Launches Quinta de São Vincente Olive Oil
AIGA Awards Us In Two Competitions